About & Rationale

Little Bit Moar: our studio, our name, and the thinking behind our work.

About

Little Bit Moar

Little Bit Moar Media Lab was founded by Han Yong (ehyong), a Kuala Lumpur-based Creative Director, Brand Consultant and Corporate AI Creative Trainer with 25+ years of experience in branding, illustration, design and visual communication.
The studio serves organisations across Malaysia and worldwide through remote collaboration, combining brand strategy, responsible AI content, search-ready websites and practical creative training.

Our Philosophy

Push a little bit more that ROAR! — combine classic skills with modern tools to create work that lasts and performs.

How We Work

Clear strategy, fast prototyping, and transparent collaboration. Expect structured timelines and frequent previews.

Results

From identity systems to retail packaging, our deliverables are production‑ready with specs and guidelines.

Story

Why “Little Bit Moar”, and why the Chameleon

We don’t chase “more” for ego. We chase the extra 10% that turns good design into a brand people trust, remember, and choose.

The Name

Little Bit Moar means we don’t stop at “good enough.” We add one more pass of clarity, craft, and usefulness—so the work feels inevitable, not optional.

Clarity over decoration
Systems over one-off visuals
Execution that ships clean

The mascot: Chameleon

A chameleon adapts without losing its identity. That’s our job: match your brand, audience, and platform—while keeping the core message consistent.

Adapt style to context (retail, digital, social)
Keep brand DNA consistent
Move fast with AI, stay sharp with fundamentals

Execution That ROARs

Ideas are everywhere. What counts is execution—systems, files, specs, rollout, and consistency. We build work that performs in the real world: louder in impact, clearer in message, and impossible to ignore.

Clear positioning + visual system
Production-ready deliverables
Transparent collaboration and timelines