Branding and design that make people choose you.
Established organisations, growing businesses and new ventures that need a clearer position and a visual system teams can use consistently.
Start a project →Quick answer: Little Bit Moar creates strategy-led brand identities, packaging, campaigns and visual systems for Malaysian and international organisations. The work connects positioning, distinctive expression and production-ready guidance so a brand can adapt without losing recognition.
Problems this solves
Who this is for: Established organisations, growing businesses and new ventures that need a clearer position and a visual system teams can use consistently.
Inconsistent execution across teams and channels
Design ideas that fail in production
Scope and deliverables
Based in Kuala Lumpur, serving clients across Malaysia and worldwide.
Discovery and stakeholder alignment
Positioning and creative direction
Logo and visual identity system
Packaging and mascot design
Campaign and content applications
Guidelines and production handover
How we work
Project scope, ownership and usage rights are defined in the proposal. Client outcomes are only stated when verified and approved.
Clarify position, audience and constraints
25+ years of visual communication experience
Explore and select a distinctive direction
Strategy connected to production detail
Build, test and document the system
Character and mascot capability in-house

LEE FAH MEE: packaging and mascot system
A packaging design project connecting product graphics with a memorable chef-cat mascot for stronger brand recognition.
Project scope, ownership and usage rights are defined in the proposal. Client outcomes are only stated when verified and approved.
Useful answers
Explore related services
Do you only design logos?
No. Identity work can include positioning, logo, typography, colour, imagery, packaging, mascot, campaign applications and practical guidelines.
Can you refresh an existing brand?
Yes. We identify what has earned recognition and what creates friction, then recommend an evolution, refresh or redesign.
Can international clients work remotely?
Yes. Brand strategy, design review and many production workflows can be managed remotely for clients worldwide.
Bring us the objective.
Share your audience, objective, timing and required deliverables. We will confirm fit and recommend a practical next step.
hanyong@littlebitmoar.com →