Little Bit Moar · Kuala Lumpur

Branding and design that make people choose you.

Established organisations, growing businesses and new ventures that need a clearer position and a visual system teams can use consistently.

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Quick answer: Little Bit Moar creates strategy-led brand identities, packaging, campaigns and visual systems for Malaysian and international organisations. The work connects positioning, distinctive expression and production-ready guidance so a brand can adapt without losing recognition.

Problems this solves

Who this is for: Established organisations, growing businesses and new ventures that need a clearer position and a visual system teams can use consistently.

01

A brand that looks interchangeable

02

Inconsistent execution across teams and channels

03

Design ideas that fail in production

Scope and deliverables

Based in Kuala Lumpur, serving clients across Malaysia and worldwide.

01

Discovery and stakeholder alignment

02

Positioning and creative direction

03

Logo and visual identity system

04

Packaging and mascot design

05

Campaign and content applications

06

Guidelines and production handover

How we work

Project scope, ownership and usage rights are defined in the proposal. Client outcomes are only stated when verified and approved.

01

Clarify position, audience and constraints

25+ years of visual communication experience

02

Explore and select a distinctive direction

Strategy connected to production detail

03

Build, test and document the system

Character and mascot capability in-house

LEE FAH MEE Midnight Kari Sarawak packaging and chef-cat mascot design
Relevant evidence

LEE FAH MEE: packaging and mascot system

A packaging design project connecting product graphics with a memorable chef-cat mascot for stronger brand recognition.

Project scope, ownership and usage rights are defined in the proposal. Client outcomes are only stated when verified and approved.

Useful answers

Explore related services

Do you only design logos?

No. Identity work can include positioning, logo, typography, colour, imagery, packaging, mascot, campaign applications and practical guidelines.

Can you refresh an existing brand?

Yes. We identify what has earned recognition and what creates friction, then recommend an evolution, refresh or redesign.

Can international clients work remotely?

Yes. Brand strategy, design review and many production workflows can be managed remotely for clients worldwide.

Bring us the objective.

Share your audience, objective, timing and required deliverables. We will confirm fit and recommend a practical next step.

hanyong@littlebitmoar.com →