Little Bit Moar · Kuala Lumpur
Character and IP design people remember.
Brands, educators, publishers and creators that need an ownable character asset rather than a one-off illustration.
Start a project →Quick answer: Little Bit Moar develops original characters, brand mascots and visual worlds for storytelling, campaigns, education, licensing and merchandise. Strong character IP begins with a clear role and personality, then becomes a consistent system of silhouettes, expressions, poses and usage guidance.
Problems this solves
Who this is for: Brands, educators, publishers and creators that need an ownable character asset rather than a one-off illustration.
Character inconsistency across artists and formats
No foundation for stories or licensing
Scope and deliverables
Based in Kuala Lumpur, serving clients across Malaysia and worldwide.
Character role and audience definition
Personality and visual direction
Silhouette and concept exploration
Expressions, poses and turnaround
World, props and supporting cast
Usage and production guidance
How we work
Ownership, licensing and permitted use are defined in writing. Third-party characters or cultural properties are used only with appropriate authorisation.
Define purpose, personality and context
Brand strategy connected to character design
Explore recognisable visual routes
Illustration and commercial design experience
Build the system for repeatable use
Planning for campaigns and extensions
Relevant evidence
Characters designed as systems
Our work considers recognition, personality and how a character behaves across stories, campaigns and production formats.
Ownership, licensing and permitted use are defined in writing. Third-party characters or cultural properties are used only with appropriate authorisation.
Useful answers
Explore related services
What is character IP development?
It turns a character idea into a consistent, ownable system with a role, personality, visual rules, expressions, poses and application guidance.
Can you design a brand mascot?
Yes. Mascot work connects brand strategy with a recognisable character designed for relevant customer and campaign contexts.
Do you handle licensing?
We can support creative planning and asset preparation. Legal ownership and licensing agreements should be reviewed by qualified legal advisers.
Bring us the objective.
Share your audience, objective, timing and required deliverables. We will confirm fit and recommend a practical next step.
hanyong@littlebitmoar.com →