Little Bit Moar · Kuala Lumpur
Packaging design that earns attention and builds recognition.
Food, retail and consumer brands that need packaging to communicate clearly, stand out appropriately and remain consistent across product variants.
Start a project →Quick answer: Little Bit Moar develops packaging systems that connect product positioning, shelf communication, visual recognition and production requirements. Projects can include pack architecture, graphics, mascot integration, variant planning and production-ready artwork for Malaysian and international brands.
Problems this solves
Who this is for: Food, retail and consumer brands that need packaging to communicate clearly, stand out appropriately and remain consistent across product variants.
Weak recognition across flavours, formats or variants
Creative concepts that are not prepared for production
Scope and deliverables
Based in Kuala Lumpur, serving clients across Malaysia and worldwide.
Product, audience and retail-context discovery
Packaging architecture and creative direction
Pack graphics, typography and information hierarchy
Mascot or character integration where relevant
Variant system and key product applications
Production-ready artwork and handover guidance
How we work
Project scope, ownership and usage rights are defined in the proposal. Client outcomes are only stated when verified and approved.
Clarify the product, audience and production constraints
Commercial design judgment grounded in 28+ years of experience
Develop and test distinctive packaging directions
Clear hierarchy from shelf view to product detail
Refine variants and prepare production artwork
Packaging and mascot thinking within one system
Relevant evidence
LEE FAH MEE: packaging and mascot system
A packaging design project connecting product graphics with a memorable chef-cat mascot for stronger brand recognition.
Project scope, ownership and usage rights are defined in the proposal. Client outcomes are only stated when verified and approved.
Useful answers
Explore related services
What is included in a packaging design project?
Scope depends on the product and production route. It may include discovery, packaging architecture, visual direction, typography, graphics, mascot integration, product variants and production-ready artwork. Printing specifications and supplier requirements are confirmed before final handover.
Can you refresh existing packaging?
Yes. We first identify the elements customers already recognise, then determine whether the packaging needs an evolution, clearer hierarchy, a new variant system or a more substantial redesign.
Can international clients work remotely?
Yes. Brand strategy, design review and many production workflows can be managed remotely for clients worldwide.
Bring us the objective.
Share your audience, objective, timing and required deliverables. We will confirm fit and recommend a practical next step.
hanyong@littlebitmoar.com →